In the age of information we are confronted with range of different stimuli. Often information get lost, because they do not reach, or poorly reach the desired target audience. By directing communication efforts on all senses you can strengthen the powers of recollection and set up a long-lasting relationship with your customers. In the corporate world a holistic approach to communication is much more effective, because it serves all the senses. Use the acoustic perception to your benefit by applying emotional melodies in your videos and commercials.